What was it like to be an advertising woman on New York's Madison Avenue in the heady days of the 1960s and 1970s? Fans of the hit series Mad Men are dying to know how accurate it is: Was there really that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens?
Award winning legend Jane Maas, who succeeded in the male jungle depicted in Mad Men, says the answers to all three questions are unequivocally yes.
From starting out as a copywriter to becoming a creative director and Advertising Woman of the Year, best known for her direction of the 'I love New York' campaign, Maas shares the stories behind the scenes - from the junior account man whose wife almost left him when she found a copy of Screw magazine he'd used to find 'a date' for a client, to a major agency's notorious annual Boat Ride, a sex and booze-filled orgy from which it was said no virgin ever returned intact.
Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era such as unequal pay and rampant sexism. Maas also reminds us that the challenge she faced of being a supportive wife, caring mother and succesful professional, all at the same time, still remains.